Behavioural design carddeck

I studied behavioral design for a semester where I learned a lot about how best to influence people to take action from using your product.

Through various influencing principles and methods in order to unconsciously influence the users

I made a carddeck of the principles I personally think is really valuable when it comes to persuasion design.

I categorized the deck in 3 parts

  • influencing (principles that persuade the unconscious mind)
  • trap habits (principles/”bad” habits that people most like to fall into)
  • motivators (principles that motivated the user to take action)

Copyright by Ashley Keuning

Made with love <3